{"heading":"Contents","id":15720321,"theme":{"name":"light","colors":{"background":"#ffffff","button":"#12141d","buttonText":"#ffffff","heading":"#36434d","text":"#5e6971"},"background":{"blend":"multiply","blur":0,"contrast":75,"grayscale":100,"opacity":38,"url":null}},"button":{"text":null,"url":null},"enrollmentsClosed":true,"fileCounts":{"file":"3 files","text":"2 text files","video":"47 videos"},"includedHeading":"What's included?","preLaunch":false,"products":null,"sections":[{"id":133771,"default":true,"name":"Contents","description":null,"blocks":[]},{"id":154640,"default":false,"name":"Intro","description":"

When the course is officially launched, this is where the content will show up.

","blocks":[{"id":480138,"icon":"picture-o","title":"Hello there! 👋","length":null,"filesize":"804 KB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154640-intro/480138-hello-there"}},{"id":1200339,"icon":"file-text-o","title":"Your link for the course community 🔥","length":null,"filesize":null,"preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154640-intro/1200339-your-link-for-the-course-community"}},{"id":479566,"icon":"play-circle-o","title":"What are mental models and why are they important?","length":"12 mins","filesize":"113 MB","preview":true,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154640-intro/479566-what-are-mental-models-and-why-are-they-important"}},{"id":479568,"icon":"play-circle-o","title":"How to make the most of this content","length":"4 mins","filesize":"52.7 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154640-intro/479568-how-to-make-the-most-of-this-content"}}]},{"id":154643,"default":false,"name":"Problem-Solving Mental Models","description":"

Each one of these mental models has been curated to use specifically for the purpose of problem-solving exercises.

","blocks":[{"id":479573,"icon":"play-circle-o","title":"Intro to Problem-Solving","length":"2 mins","filesize":"16.6 MB","preview":true,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479573-intro-to-problem-solving"}},{"id":479575,"icon":"play-circle-o","title":"First Principles","length":"8 mins","filesize":"93.6 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479575-first-principles"}},{"id":479576,"icon":"play-circle-o","title":"Jobs To Be Done","length":"20 mins","filesize":"218 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479576-jobs-to-be-done"}},{"id":479571,"icon":"play-circle-o","title":"The Circle of Competence","length":"11 mins","filesize":"155 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479571-the-circle-of-competence"}},{"id":479577,"icon":"play-circle-o","title":"Inversion","length":"7 mins","filesize":"106 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479577-inversion"}},{"id":479574,"icon":"play-circle-o","title":"Fundamental Attribution Error","length":"3 mins","filesize":"53.2 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479574-fundamental-attribution-error"}},{"id":479591,"icon":"play-circle-o","title":"Measure vs Magnitude","length":"10 mins","filesize":"139 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479591-measure-vs-magnitude"}},{"id":479570,"icon":"play-circle-o","title":"The Cobra Effect","length":"8 mins","filesize":"112 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479570-the-cobra-effect"}},{"id":479572,"icon":"play-circle-o","title":"Awareness & The Customer Journey","length":"12 mins","filesize":"169 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479572-awareness-the-customer-journey"}},{"id":479608,"icon":"play-circle-o","title":"Value/Price Ratio","length":"5 mins","filesize":"66.2 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479608-value-price-ratio"}},{"id":479951,"icon":"play-circle-o","title":"AARRR","length":"42 mins","filesize":"500 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479951-aarrr"}},{"id":479606,"icon":"play-circle-o","title":"Second-Order Thinking","length":"11 mins","filesize":"175 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479606-second-order-thinking"}},{"id":479578,"icon":"play-circle-o","title":"Law of Diminishing Returns","length":"7 mins","filesize":"89.1 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479578-law-of-diminishing-returns"}},{"id":479599,"icon":"play-circle-o","title":"Ockham's Razor & Overfitting","length":"8 mins","filesize":"171 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479599-ockham-s-razor-overfitting"}},{"id":479600,"icon":"play-circle-o","title":"Opportunity Costs","length":"9 mins","filesize":"235 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479600-opportunity-costs"}},{"id":479598,"icon":"play-circle-o","title":"Pareto's Principle","length":"6 mins","filesize":"135 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479598-pareto-s-principle"}},{"id":479584,"icon":"play-circle-o","title":"Local vs Global","length":"10 mins","filesize":"130 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479584-local-vs-global"}},{"id":479605,"icon":"play-circle-o","title":"Theory of Constraints","length":"6 mins","filesize":"80.1 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479605-theory-of-constraints"}},{"id":479607,"icon":"play-circle-o","title":"Probabilistic Thinking","length":"8 mins","filesize":"192 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479607-probabilistic-thinking"}},{"id":479588,"icon":"play-circle-o","title":"Minimum Path to Value & Hick's Law","length":"8 mins","filesize":"146 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154643-problem-solving-mental-models/479588-minimum-path-to-value-hick-s-law"}}]},{"id":154641,"default":false,"name":"Persuasion Mental Models","description":"

Each one of these mental models has been curated to use specifically for the purpose of becoming more persuasive.

","blocks":[{"id":479619,"icon":"play-circle-o","title":"Intro to Persuasion","length":"1 min","filesize":"8.45 MB","preview":true,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154641-persuasion-mental-models/479619-intro-to-persuasion"}},{"id":479629,"icon":"play-circle-o","title":"Framing","length":"6 mins","filesize":"138 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154641-persuasion-mental-models/479629-framing"}},{"id":479723,"icon":"play-circle-o","title":"Pain-Dream-Fix, Hero's Journey, & Human Action Model","length":"9 mins","filesize":"153 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154641-persuasion-mental-models/479723-pain-dream-fix-hero-s-journey-human-action-model"}},{"id":479612,"icon":"play-circle-o","title":"Anchoring","length":"5 mins","filesize":"78.4 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154641-persuasion-mental-models/479612-anchoring"}},{"id":479628,"icon":"play-circle-o","title":"Commitment & Consistency","length":"13 mins","filesize":"224 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154641-persuasion-mental-models/479628-commitment-consistency"}},{"id":479638,"icon":"play-circle-o","title":"Loss Aversion","length":"8 mins","filesize":"105 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154641-persuasion-mental-models/479638-loss-aversion"}},{"id":479636,"icon":"play-circle-o","title":"Need to Complete","length":"6 mins","filesize":"96.1 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154641-persuasion-mental-models/479636-need-to-complete"}},{"id":480004,"icon":"play-circle-o","title":"Reciprocity","length":"8 mins","filesize":"119 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154641-persuasion-mental-models/480004-reciprocity"}},{"id":480006,"icon":"play-circle-o","title":"Rewards","length":"15 mins","filesize":"227 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154641-persuasion-mental-models/480006-rewards"}},{"id":480002,"icon":"play-circle-o","title":"Scarcity","length":"7 mins","filesize":"90.5 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154641-persuasion-mental-models/480002-scarcity"}},{"id":479818,"icon":"play-circle-o","title":"Social Proof","length":"17 mins","filesize":"255 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154641-persuasion-mental-models/479818-social-proof"}},{"id":479820,"icon":"play-circle-o","title":"Triggers","length":"13 mins","filesize":"167 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154641-persuasion-mental-models/479820-triggers"}},{"id":479632,"icon":"play-circle-o","title":"Liking","length":"10 mins","filesize":"141 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154641-persuasion-mental-models/479632-liking"}},{"id":479614,"icon":"play-circle-o","title":"Authority","length":"7 mins","filesize":"98.1 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154641-persuasion-mental-models/479614-authority"}},{"id":479733,"icon":"play-circle-o","title":"Regret Minimization","length":"7 mins","filesize":"187 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154641-persuasion-mental-models/479733-regret-minimization"}},{"id":479644,"icon":"play-circle-o","title":"Nudging","length":"8 mins","filesize":"104 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154641-persuasion-mental-models/479644-nudging"}}]},{"id":154642,"default":false,"name":"Process Mental Models","description":"

Each one of these mental models has been curated to use specifically for the purpose of process optimization.

","blocks":[{"id":479836,"icon":"play-circle-o","title":"Intro to Process","length":"1 min","filesize":"5.3 MB","preview":true,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154642-process-mental-models/479836-intro-to-process"}},{"id":479845,"icon":"play-circle-o","title":"Innovation vs Optimization","length":"12 mins","filesize":"148 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154642-process-mental-models/479845-innovation-vs-optimization"}},{"id":479849,"icon":"play-circle-o","title":"People-Process-Product","length":"7 mins","filesize":"186 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154642-process-mental-models/479849-people-process-product"}},{"id":479832,"icon":"play-circle-o","title":"G.R.O.W.S.","length":"7 mins","filesize":"107 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154642-process-mental-models/479832-g-r-o-w-s"}},{"id":479834,"icon":"play-circle-o","title":"Eisenhower Matrix","length":"8 mins","filesize":"117 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154642-process-mental-models/479834-eisenhower-matrix"}},{"id":479846,"icon":"play-circle-o","title":"Product Announcement Matrix","length":"5 mins","filesize":"104 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154642-process-mental-models/479846-product-announcement-matrix"}},{"id":480030,"icon":"play-circle-o","title":"Good, Cheap, or Fast","length":"5 mins","filesize":"113 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154642-process-mental-models/480030-good-cheap-or-fast"}},{"id":480130,"icon":"play-circle-o","title":"Effort vs Impact","length":"4 mins","filesize":"62.9 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154642-process-mental-models/480130-effort-vs-impact"}},{"id":480131,"icon":"play-circle-o","title":"C.R.I.B.S.","length":"4 mins","filesize":"66.5 MB","preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/154642-process-mental-models/480131-c-r-i-b-s"}}]},{"id":169161,"default":false,"name":"Next Steps","description":"

Where do we go from here?

","blocks":[{"id":499460,"icon":"file-text-o","title":"THANK YOU","length":null,"filesize":null,"preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/169161-next-steps/499460-thank-you"}},{"id":553475,"icon":"link","title":"One more favor: Would love to hear your feedback!","length":null,"filesize":null,"preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/169161-next-steps/553475-one-more-favor-would-love-to-hear-your-feedback"}},{"id":499461,"icon":"link","title":"For my next act...","length":null,"filesize":null,"preview":false,"buttonText":{"closed":"Enrollment is closed","preview":"Preview","purchase":"Get access","view":"View"},"urls":{"purchase":"/mental-models-for-marketing/buy?term=full","visit":"/courses/mental-models-for-marketing/169161-next-steps/499461-for-my-next-act"}}]}],"showFileCount":true}